Display advertising refers to the practice of using visual ads, such as banners and images, to promote a product or service on websites, apps, or social media platforms. It is a form of online advertising that aims to capture the attention of users and drive them to take a specific action, such as making a purchase or visiting a website.
Display ads are typically created using images, text, and rich media elements to create an engaging and visually appealing experience for the audience. These ads can be placed on various websites and platforms that have a large number of visitors or target a specific audience.
One of the key advantages of display advertising is its ability to reach a wide audience and generate brand awareness. Display ads can be targeted based on factors such as demographics, interests, and browsing behavior, allowing advertisers to reach their desired audience with precision.
In addition to brand awareness, display advertising can also be used to drive traffic to a website or landing page. By placing a compelling call-to-action in the ad, advertisers can encourage users to click on the ad and visit their website, where they can learn more about the product or service and potentially make a purchase.
Overall, display advertising is an effective way for businesses to promote their products or services online. By leveraging visually appealing ads and targeting the right audience, businesses can increase brand visibility, drive traffic, and ultimately, achieve their marketing goals.